Caribfood
TOOLS USED
- Adobe Illustrator
- Adobe Photoshop
- Adobe XD
Overview
For this project, I worked on a "Branding package", creating a logo, branding, and website prototype for a new restaurant called CaribFood. I chose the name CaribFood because it's short and easy to remember. The tagline, 'Discover the Caribbean flavour', and the bright colours match the idea of tropical elegance.
Ideation Process
Logo concept
To get the right look and feel, I made two mood-boards: one called 'Frenzy' and the other 'Chic.' I used words like fresh, tasty, vibrant, and friendly to guide my design choices. The colours I picked—yellow and green—show the liveliness of the Caribbean.
Branding materials
Typography was really important. We picked clean and modern fonts like Bodoni 72 and Helvetica Light for their readability and contemporary appeal. The design has curved shapes and sleek lines to make it feel warm and stylish.
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Letterhead: The letterhead maintains the colour scheme and presents a professional and cohesive appearance, ideal for official documents and correspondence
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Envelope: The standard envelope reflects the branding elements, featuring a harmonious colour scheme that embodies the essence of the restaurant's identity.
CaribFood targets a diverse demographic, including families, friends, and culinary enthusiasts eager to explore Caribbean cuisine. This diversity was reflected in the user testing phase, where a varied group of users, including peers, friends, and family, engaged with the prototype website, to make sure it's easy to use.
The branding collateral for this project includes the Business card which showcases the logo along with the restaurant's contact information and a barcode, all while maintaining a sleek and modern aesthetic.
Together, these collateral pieces contribute to a consistent and memorable brand image for CaribFood Restaurant Prototype.
Wireframe to high fidelity prototypes
For the CaribFood prototype, I started by drawing basic layout and structure of the application across different screen sizes, focusing on key functionalities such as menu browsing, ordering, and checkout.
Participants were asked to place an order for a complete meal, consisting of a Creole Bliss meal and a Carib Smoothie, and proceed to payment to obtain a receipt via these links:
I then progressively developed low and mid-fidelity designs by introduced more detailed visual elements, including colour schemes, typography, and imagery, to enhance the user experience further. The mobile version prioritized streamlined navigation and intuitive touch controls, while the tablet and desktop versions showcased rich visuals and enhance user engagement.
Final Ouput
Overall, the goal of this user testing was to refine the platform, ensuring it offers a user-friendly and visually appealing experience that captures the essence of the Caribbean spirit while meeting the diverse needs of its users.
